Fluid Identities

Digital media and global networking are changing the physical state of society, breaking down established structures and creating space for flexible lifestyles. Topics such as work-life balance and ideas of personal happiness are just as difficult to put into templates today as gender definitions or political attitudes. Major global issues are also in a stage of permanent fluctuation and call for a radical restructuring of the economy and society, in which habitual consumption habits are replaced by more social responsibility and a new way of consuming. The need to position oneself clearly has since developed into a global movement. It shows that even one single individual with the right idea can shape the future on a large scale. Constantly questioning one‘s own actions and responding flexibly to changing circumstances has also fundamentally changed how fashion is treated. Occasions to wear something special and gender roles are less and less a criterion for fashion purchases. Today, it is more a matter of finding the right balance between seduction and a sense of responsibility and of creating a new opti-mism of change.

These zeitgeist aspects are reflected in the three style mindsets the collection is based on. They range from a sartorial claim to a skilful mix of contemporary classics and casual elements to urban, cosmopolitan wear. The result is a collection that, despite its complexity, blends into a clear overall picture and is perfectly compatible with each other in all aspects, regardless of the delivery dates and thematic focus.