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Accelerated digital communication currently dominates the zeitgeist, changing the perception of fashion. Contrasting phenomena, such as digital artifciality and a longing for real-world authenticity, globalization, and the desire for individuality defne the spirit of our times. As in design and architecture, fashion, too, now reflects a global, cross-cultural aesthetic in which parameters such as age, sex, dictates of style, and dress codes play an increasingly insignifcant role. The real relevance today lies in being part of a global community while underscoring and maintaining one’s individual identity at the same time.

This zeitgeist is reflected in the three style elements upon which the collection is based. They represent various facets of femininity and display three fundamental directions, each with its own stylistic focus. The frst of the three female prototypes has a look grounded in modern basics and decidedly urban styling. The second style group strives, above all, for a reduced, streamlined aesthetic, while the third style mindset puts a stronger emphasis on playful elements to express a modern femininity.

Contemporary Basics

Contemporary Basics stands for uncomplicated styles, which, although strongly fashion oriented, are nevertheless compatible with all facets of the collection structure. The palette of fabrics extends from fne poplins to flowing fabrics through to washed twills and soft flannels. The portfolio of designs includes urban as well as subtly playful forms and extends from slim to oversized silhouettes, from short, boxy variations to long shirt-blouse cuts. In addition to unicolors and prints, the collection statement is enhanced by a series of graphic stripe variations.

Smart Feminine

Smart Feminine pursues the idea of an urban femininity, firmly anchored in the zeitgeist. This statement is communicated by a broad spectrum of fabrics with qualities ranging from very light and flowing to more sturdy soft flannels, denim looks and cord variations. Correspondingly, the silhouettes vary from slim to oversized, austere to informal. Details such as plastrons, gathers, and military inspirations underscore the various characteristics of the different styles.

Statement Effects

Statement Effects shows highly expressive prints and patterns, which make a strong visual impact that is in itself a theme. All prints are exclusive design creations. They are a feature of the entire collection structure and all enhance each other, despite their independent individuality, forming a harmonious unifed statement with a clear signature. In addition to florals and new abstract graphic motifs, a clear focus of the winter season lies in paisley interpretations, which are augmented by distinctive stripe elements, either placed or in color blocking. A contrast comes in the form of checks and dots in extreme resolutions, by which they lose their original character and become abstract patterns.

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