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Diversity and uniqueness

The presence of social media changes visual perceptions and accelerates the creation of new aesthetic codes. With this, the idea of a modernity exclusively based on minimalism and reduction is becoming less important, while at the same time tolerance towards new design approaches that also incorporate loud, visually intense elements is increasing. The widening of the perspective also forces one to adopt the curatorial principle, to pick out what is relevant from the abundance of possibilities. Making a deliberate decision and adopting an attitude is a necessity not only in aesthetic questions, but also affects the big social themes of the future.

These aspects of the spirit of the age are reflected in three style mentalities upon which the collection’s structure is based. They extend from sartorial requirements to the skilful mix of contemporary classic and casual elements up to an urbane, cosmopolitan style. The result is a collection which, despite its complexity, fits together into aclear overall picture, and is ideal for combining, in all of its aspects.

Contemporary Classics

This segment has a high-quality fabric appearance with a clear focus on classic patterns, fine yarns and sophisticated structures. In addition to single colours, the material pallet is characterised by reduced designs, prints and traditional small patterns. Linen Impact shows linen qualities with ambitious feels which lend the concept a special modernity.

Smart Business

Here there are flowing transitions between propriety and informality. Modern cuts of Kent, button-down and standing collars redefine being properly dressed, and leave behind outdated ideas of business dress-codes. This approach corresponds to a varied fabric appearance consisting of single colours and modern prints. This concept is implemented on Oxfords and different denim shades, which is complemented by washed twills and sophisticated-feel cotton/linen mixes. Contemporary Fluids stands for masculine modernity, which deliberately distances itself from common clichés. The focus is on a liquid viscose quality in single-coloured or strikingly striped designs.

Statement Effects

The thematic focus forms a firm element within the collection statement. The new season is about graphic colour combinations and striking designs in which tropical plant motifs, stylised botany, millefleurs and graphic stripes meet. Urban Vacation shows classic Hawaii prints and summer stripes that enhance the theme with a special visual charm and increased colour intensity.

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