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Fluid Identities

Digital media and global networking are changing the physical state of society, breaking down established structures and creating space for flexible lifestyles. Topics such as work-life balance and ideas of personal happiness are just as difficult to put into templates today as gender definitions or political attitudes. Major global issues are also in a stage of permanent fluctuation and call for a radical restructuring of the economy and society, in which habitual consumption habits are replaced by more social responsibility and a new way of consuming. The need to position oneself clearly has since developed into a global movement. It shows that even one single individual with the right idea can shape the future on a large scale. Constantly questioning one‘s own actions and responding flexibly to changing circumstances has also fundamentally changed how fashion is treated. Occasions to wear something special and gender roles are less and less a criterion for fashion purchases. Today, it is more a matter of finding the right balance between seduction and a sense of responsibility and of creating a new opti-mism of change.

These zeitgeist aspects are reflected in the three style mindsets the collection is based on. They range from a sartorial claim to a skilful mix of contemporary classics and casual elements to urban, cosmopolitan wear. The result is a collection that, despite its complexity, blends into a clear overall picture and is perfectly compatible with each other in all aspects, regardless of the delivery dates and thematic focus.

Contemporary Classics

The focus is on sophisticated fabric appearances with a special focus on classic patterns, fine yarns and a rich feel. This core statement is refined by the use of sartorial details and translated into a multi-layered palette of materials composed of minimalist designs, printed images and traditional small patterns. “Wool & Abstractions” expands the concept with new wool qualities and soft flannels derived from classic suits.

Smart Business | Seidensticker

Smart Business

The boundaries between the proper and informal become blurred. Modern proportioned Kent collars, buttondowns and stand-up collar versions redefine the term “dressed“ and leave clichéd ideas of business dress codes behind. This approach is reflected in a multi-layered fabric appearance consisting of plain colours and modern designs. Oxfords and different shades of denim are complemented by coloured twills, new cord qualities and classic stripes inspired by suit fabrics. “Winter Standups” focuses on new stand-up collar models. Traditional designs and structures are implemented on wintry fabric appearances and finely threaded cottons.

Statement Effects | Seidensticker

Statement Effects

The thematic focus is a fixed component in the collection statement. The basis for this is provided by prints and designs that cover a range from large-scale repeats to micro patterns and from graphic abstraction to naturalistic motifs. Large, strikingly coloured Canadian checks are characteristic of the new season. “Velvet Spirit” highlights printed velvet and striped velvet looks that intensify the fabric appearance’s appeal in terms of colour and feel.

Gender Shirt

A new silhouette: the “Gender Shirt“ dispenses with the menswear/womenswear divide and puts the focus on the look.

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Gender Shirt | Seidensticker
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