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Accelerated digital communication currently dominates the zeitgeist, changing the perception of fashion. Contrasting phenomena, such as digital artifciality and a longing for real-world authenticity, globalization, and the desire for individuality defne the spirit of our times. As in design and architecture, fashion, too, now reflects a global, cross-cultural aesthetic in which parameters such as age, sex, dictates of style, and dress codes play an increasingly insignifcant role. The real relevance today lies in being part of a global community while underscoring and maintaining one’s individual identity at the same time.
This zeitgeist is reflected in the three style elements upon which the collection is based. These range from sartorial sophistication, to a skillful mix of contemporary classic and casual elements, to the habiliments of the informal urban workforce.

Contemporary Classics

Contemporary Classics is our response to the traditional apparel segment: here we emphasize classical, finely drawn patterns and sophisticated haptic structures. This offering covers a textile spectrum ranging from fine weaves to soft flannels and cashmere blends.

Smart Business

In this collection the lines between a neat classic look and more relaxed personal expression are blurred. Soft washings, dynamic textures, and modernized versions of the kent and button-down collar surmount conventional ideas of suitable business attire. In addition to twills and oxfords, the denim offering has been extended and the spectrum of light to dark color nuances broadened.

Statement Effects

Statement Effects is a core feature within the seasonal collection statement. Here the focus is on colorful checks with variously sized pattern repetitions, and precisely drawn regimental stripes that gain a wintery appeal when applied here to soft textile qualities. The graphic clarity of these models offers a stark contrast to a series with flamboyant paisleys and minimalistic florals against a dark background.

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