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Diversity and uniqueness

The presence of social media changes visual perceptions and accelerates the creation of new aesthetic codes. With this, the idea of a modernity exclusively based on minimalism and reduction is becoming less important, while at the same time tolerance towards new design approaches that also incorporate loud, visually intense elements is increasing. The widening of the perspective also forces one to adopt the curatorial principle, to pick out what is relevant from the abundance of possibilities. Making a deliberate decision and adopting an attitude is a necessity not only in aesthetic questions, but also affects the big social themes of the future.

These aspects of the spirit of the age are reflected in three style mentalities upon which the collection’s structure is based. They represent different facets of femininity and extract from this three basic directions, each with its own stylistic focus. The first type of woman puts the focus on modern basics and emphatically urban styling. In the second style group, high quality standards blend with a preference for reduced looks to produce a sophisticated straightforwardness, while in the third style mentality more emphasis is placed upon playful elements, expressing a modern femininity.

Contemporary Basics

Contemporary Basics stands for uncomplicated styles which are compatible with all facets of the collection’s structure regardless of their strong connection to fashion. The spectrum of materials extends from fine cottons and linen mixtures to various denim interpretations, complemented by classic, clearly drawn stripes in different pattern repeat sizes. The broad range of colours contains both urban and subtly playful shapes. New lengths and volumes – open in boxy variants to long shirt dresses – form a successful fusion of modernity and redefined naturalness. Vacation Stripes boasts graphic, striking block stripes which cover a colour space from natural nuances to increased colour intensities.

Smart Feminine

This is the idea of an urban femininity firmly anchored in the spirit of the age. This message is transported by a multi-layered spectrum of materials that includes both flowing and sturdy qualities and extends from structured crepes to denim and linen looks to smooth surfaces. In the shapes used, as well, feminine styling is interpreted in an urban and progressive way. The silhouettes vary between slender and oversized, complemented by contemporary dresses and skirts. Fascinating Whites stands for summery interpretations of styles in sophisticated linens, transparent qualities and delicate eyelet embroidery.

Statement Effects

Expressive prints, visually striking designs, and increased colour intensities define the whole collection structure and complement each other, despite their thematic independence, to produce a coherent overall statement with a clear signature. Naturalness and authenticity are given a new interpretation here. Tropical plant motifs, abstract botanical designs and floral combinations in different pattern repeat sizes contrast with visually appealing geometries and graphic, striking striped designs. Modern Twins shows printed blouses and skirts in transparent voiles or closely structured surface feels. They form an interplay of products and fabric looks that mesh with each other perfectly in style.

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