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Fluid Identities

Digital media and global networking are changing the physical state of society, breaking down established structures and creating space for flexible lifestyles. Topics such as work-life balance and ideas of personal happiness are just as difficult to put into templates today as gender definitions or political attitudes. Major global issues are also in a stage of permanent fluctuation and call for a radical restructuring of the economy and society, in which habitual consumption habits are replaced by more social responsibility and a new way of consuming. The need to position oneself clearly has since developed into a global movement. It shows that even one single individual with the right idea can shape the future on a large scale. Constantly questioning one‘s own actions and responding flexibly to changing circumstances has also fundamentally changed how fashion is treated. Occasions to wear something special and gender roles are less and less a criterion for fashion purchases. Today, it is more a matter of finding the right balance between seduction and a sense of responsibility and of creating a new optimism of change.

This zeitgeist is reflected in the three style mindsets the collection is based on. They represent different aspects of femininity and extract three basic directions, each with its own stylistic focus. The first type of woman focuses on modern basics and an emphasis on urban styling. In the second style group, high standards of quality and a preference for minimalist looks fuse into sophisticated straight lines, while in the third style mindset, playful elements are given greater emphasis, thus expressing modern femininity. The result is a finely coordinated collection that, despite its complexity, blends into a clear overall picture. The individual pieces are therefore perfectly compatible with each other, regardless of delivery dates and the thematic focus.

Contemporary Basics | Seidensticker

Contemporary Basics

“Contemporary Basics” stands for uncomplicated styles that are compatible with all aspects of the collection composition, regardless of their clear reference to fashion. The range of materials extends from stable to flowing qualities and from fine threaded poplins to denim interpretations as well as flannel and baby cord. This is matched by an equally varied range of lengths and volumes, which includes both straightline and subtly playful styles and which shifts between modernness and newly defined naturalness. Oversized blouses appear alongside figurehugging styles, boxy silhouettes alongside shirt dresses. “Classics Revisited” is inspired by tailoring and showcases models in a new way using fine details, traditional fabric appearances and classic designs. The range includes different checks, pinstripes and fine threaded poplins as well as soft flannels.

Smart Feminine | Seidensticker

Smart Feminine

This is all about the idea of modern femininity firmly anchored in the zeitgeist, characterised by a rich pattern of ideas and contrasts. Contrasts between shiny and brushed, playful and graphic, subtle and striking reflect the complexity of the urban lifestyle. The design language also focuses on feminine, progressively interpreted styling. The blouse segment is complemented by modern dresses that cover a spectrum from oversized to sleek and playful shapes. “Wool & Abstractions” draws on a focus based on wool and soft, wintry surfaces. In addition to brushed cottons, velvet and fustian, it is mainly “cloth-like” wool qualities that steer modern shirt blouses, jacket-like shapes and skirts towards a trend-setting style.

Statement Effects | Seidensticker

Statement Effects

Expressive prints, striking designs and increased colour intensity underpin the entire collection composition and, despite their thematic independence, complement each other to create a coherent signature. The starting point is a large statement print which various patterns are derived from. They range from graphic simplification and floral aspects to highly abstract micro patterns. In contrast to this, there are various stripe versions from fine to blocking and from neutral to multicoloured. “Sophisticated Tones” is characterised by the exciting juxtaposi-tion of matt and highly shiny fabrics. Tonal jacquards and flowing satins provide the basis for the interplay between different models and volumes.

Gender Shirt

A new silhouette: the “Gender Shirt“ dispenses with the menswear/womenswear divide and puts the focus on the look.

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Gender Shirt | Seidensticker
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